EMAIL MARKETING AGENCY FOR ECOMMERCE BRANDS
Email marketing that gives customers a reason to come back.
You worked hard to get the customer. Email marketing helps make sure that isn't where the relationship ends.
Letterbox helps founder-led, family-owned and women-owned ecommerce brands create strategic email marketing that keeps customers engaged, strengthens repeat purchases and makes more of the audience you've already worked hard to build.
SOUND FAMILIAR?
You're emailing when you remember.
Campaigns happen reactively rather than as part of a strategy designed around your customers and commercial goals.
Everyone gets the same email.
Your newest customer and someone who hasn't purchased in a year probably shouldn't be having exactly the same conversation with your brand.
Your list isn't doing enough.
You've built an audience of people who have already shown interest in your business, but you're not making the most of the opportunity to keep them engaged.
What We Do
More than filling up a campaign calendar.
We don't believe good email marketing means sending more emails for the sake of it.
We look at what your business is trying to achieve, where the opportunities are and what your customers actually need to hear from you.
Then we build the strategy around that.
Email Strategy & Planning
A clearer plan for what you're sending, why you're sending it and how email supports your wider business goals.
Campaign Creation
Strategic campaigns that support promotions, launches, products and everything happening inside your business.
Copy & Creative Direction
Emails that sound like your brand — and give people a reason to actually care about what's in their inbox.
Segmentation & Personalisation
More relevant communication based on customer behaviour, engagement and purchase history.
Testing & Optimisation
We keep learning from what's working, what's not and where there's an opportunity to improve.
MARKETING FOR BRANDS BUILT DIFFERENTLY
You didn't build your business from a template. We won't market it like one.
Letterbox Media works with founder-led, family-owned and women-owned ecommerce brands that want their marketing to feel as considered as the business they've built.
That means understanding the people behind the brand, not just looking at a dashboard and sending whatever worked for someone else.
We bring the strategy and expertise you'd expect from a serious email marketing agency — without turning your marketing into something generic, corporate and completely forgettable.
Less guesswork. More of a plan.
01 — REVIEW
See what's happening.
We look at your existing email marketing, customer behaviour and performance to understand where things stand.
02 — STRATEGISE
Find the opportunity.
We identify the biggest gaps and build a strategy around the areas most likely to make a difference.
03 — CREATE
Bring it to life.
We plan and create the campaigns, messaging and customer experiences that support the strategy.
04 — OPTIMISE
Keep getting smarter.
We monitor performance, learn from your customers and continuously improve the approach.
EMAIL MARKETING FAQS
The questions you're probably already Googling.
What does an email marketing agency do?
An email marketing agency helps businesses develop and manage their email strategy, including campaign planning, email creation, segmentation, automation and ongoing optimisation.
Why is email marketing important for ecommerce?
Email gives ecommerce brands a direct way to communicate with customers beyond paid advertising and social media. It can support customer retention, repeat purchases, product launches and long-term customer relationships.
How often should an ecommerce brand send marketing emails?
There isn't one perfect frequency. It depends on your products, customers, commercial calendar and how much genuinely useful or relevant communication you have to share.
Can email marketing help increase repeat purchases?
Yes. A strong email strategy helps brands stay connected with customers after their first purchase and create relevant opportunities for them to return.
Do you use Klaviyo?
Yes. Letterbox specialises in ecommerce email marketing and works with Klaviyo to create campaigns, automation and customer marketing strategies.