We build retention systems.
Everything we do is part of one integrated architecture — designed to learn about your customers, enrich their profiles over time, and use that intelligence to drive more revenue from every message you send.
Every channel talks to every other channel — through Klaviyo, through zero-party data, through a retention architecture built specifically for your brand.
The Retention Intelligence System
A single, connected architecture. Every channel collects data. Every data point enriches the customer profile. Every enriched profile drives better personalisation.
Data
inputs
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Email flows & campaigns
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SMS and
WhatsApp -
Landing page responses
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Review sentiment
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Social engagement signals
Klaviyo Core
Customer Intelligence Profile
Zero-party data
RFM modelling
CLTV prediction
Lifecycle stage
Personalised output
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Hyper-segmented campaigns
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Triggered automation sequences
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Personalised SMS & WhatsApp
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Timed review requests
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Social retargeting audiences
Third-party data is disappearing. Cookies are deprecated. Paid acquisition costs are rising. The brands that will win the next decade are those with the richest first- and zero-party data.
Zero-party data is information customers actively give you: their preferences, their motivations, their next purchase intent. Collected through smart email flows, landing pages, and review touchpoints, it transforms Klaviyo from an email tool into an intelligence platform.
When your customer profiles are rich enough, personalisation stops being a marketing tactic and starts being a customer experience.
The goal isn't more emails. It's smarter ones.
Each capability is a component.
They work individually. They compound together.
01
The Core Channel
Where your retention system lives, breathes, and learns.
SYSTEM CONNECTION
Email is the data engine — every open, click, and purchase enriches customer profiles that every other channel benefits from.
02
SMS
The Urgency Channel
Short messages, high intent — for the moments that can't wait for an inbox.
SYSTEM CONNECTION
SMS timing data — who responds, when, to what — feeds Klaviyo profiles and improves segmentation precision across all channels.
03
The Relationship Channel
The most intimate channel in the stack — used with restraint and intention.
SYSTEM CONNECTION
WhatsApp engagement reveals which customers prefer conversation over broadcast — a profile signal shaping how every other channel communicates with them.
04
REVIEWS
The Trust Channel
Social proof is a retention asset. We build the infrastructure that earns it — and feeds it back into your customer intelligence.
SYSTEM CONNECTION
Review sentiment is one of the richest sources of zero-party data — customers telling you exactly how they feel, feeding directly into segmentation.
05
LANDING PAGES
The Data Capture Channel
Every landing page we build has two jobs: convert visitors and collect intelligence.
SYSTEM CONNECTION
Landing pages are the most direct zero-party data collection point — customers actively telling you who they are and where they are in their journey.
06
ANALYTICS
The Intelligence Layer
Data is only as valuable as the decisions it enables. We translate Klaviyo's reporting into strategy.
SYSTEM CONNECTION
The analytics layer is the system's feedback mechanism — telling every other capability what's working, what needs adjustment, and where the next revenue opportunity lives.
07
SOCIAL AUTOMATION
The Amplification Channel
Social becomes a retention tool when it's connected to what you already know about your customers.
SYSTEM CONNECTION
Social closes the loop — taking the intelligence built inside Klaviyo and using it to reach customers in the one channel they didn't opt into.
The foundation that makes everything else work.
Before we activate any channel, we build the infrastructure it runs on. These elements are included in every client engagement.
01
Brand & Voice Analysis
A deep study of how your brand should sound — and how it currently does. We map the gap, then close it across every channel.
03
Klaviyo Account Architecture
Clean data, clean segments, clean flows — the foundation the system runs on. If your account needs restructuring, we do it before building anything on top.
05
Segmentation Architecture
RFM cohorts, lifecycle stages, product affinity clusters, engagement tiers — built before the first campaign goes out, maintained throughout.
07
Monthly Strategy Reviews
Not a data dump — a strategy session. We look at what the data is telling us, what's compounding, and where the next quarter's focus should be.
02
Customer Lifecycle Mapping
A complete picture of your customer journey — from first awareness through to loyal advocacy. Every automation is built to move customers through this map.
04
Zero-Party Data Strategy
What data to collect, where to collect it, how to store it in Klaviyo profiles, and how to use it to personalise communication across every channel.
06
CLTV Optimisation Framework
An analysis of your current customer lifetime value by cohort, a target CLTV model, and a strategy designed to move customers from lower to higher value tiers over time.
08
Revenue Attribution Reporting
Clear, honest reporting that connects activity to revenue — not just open rates. You'll always know exactly what the programme is generating.
Long-term partnerships. No project thinking.
FOUNDATION
Core email architecture + primary automations
For brands building their retention system from the ground up. The data infrastructure that makes everything else possible.
GROWTH
Email + SMS + full zero-party data activation
For brands with an existing email programme ready to integrate multi-channel and expand their retention architecture.
POPULAR
FULL SYSTEM
All seven capabilities, fully integrated
For brands ready to build the complete retention architecture. Dedicated strategy, cross-channel integration, quarterly business reviews.
Retainer investment starts at SGD 2,500/month. All engagements begin with a 45-minute strategy conversation.