Nutritious Food Brand
SERVICES PROVIDED:
Email Automations, Email Campaigns, Retention Strategy
The client, a health-conscious food brand selling oat-based products made with 100% natural ingredients, was struggling to build meaningful relationships with existing customers. While they had some email marketing activity in place, it lacked a strong strategy, brand cohesion, and customer retention tactics. They needed to increase repeat purchases, boost engagement, and scale email revenue with a thoughtful and strategic approach.
176%
Growth In Revenue
241.46%
Increase In Email Subscribers
£30,614
Revenue Generated
In 180 Days
"I highly recommend Letterbox Media! I had been using Klaviyo for a few years, and no matter what new strategies I tried, nothing was driving the growth I wanted. In just the first month of working together, my revenue tripled - and over the past four months, I’ve seen more sales than I did in the entire previous year. Their email designs are exactly what I had been trying to create (and couldn’t), and they have been consistently attentive, strategic, and easy to work with. Partnering with them has been one of the best decisions I’ve made for the business!"
J. Fox, Founder
Challenges
Although they had a few email flows set up, the designs were inconsistent and didn’t reflect the brand's identity. The flows lacked depth and logic—failing to convert new leads into buyers or bring existing customers back. Campaigns weren’t performing well, and customer engagement was flat. Their growth had plateaued, and their emails weren’t doing enough to drive loyalty or purchases.
Audit and Issues Found
- Basic, underperforming flows with minimal segmentation and logic
- Design that didn't present the brand as an industry leader
- Low contribution from automated flows vs campaigns to the attributed revenue
- Stagnant list growth and missed opportunities to capture subscribers
The Solution
We overhauled the client’s email marketing strategy with a clear focus on increasing engagement, conversions, and long-term retention:
Flow Optimisation
Redesigned and rebuilt their flows with proper conditional logic to trigger relevant emails at the right time. This helped increase revenue generated from flows and create a stronger balance between flow and campaign attribution.
Campaign Revamp:
Designed high-performing email campaigns with strategic messaging and compelling incentives that encouraged repeat purchases.
Retention Strategy:
Implemented personalised post-purchase journeys and incentives to bring customers back regularly—building loyalty and driving consistent sales.
Sign-Up Forms:
Created and implemented targeted sign-up forms that aligned with different offers and lead magnets, leading to a substantial increase in list growth.
Results:
In just six months, we more than doubled their total email revenue compared to the entire previous year.
Key Highlights:
+£30,614.55 in Revenue: In just 6 months, revenue jumped to £30,614.55, compared to £23,104 in all of 2024.
+176.98% Increase in Attributed Revenue: Compared to the previous 6-month period.
+154.72% YoY Email Revenue Growth
+241.46% Increase in Email List Growth
Conclusion:
With a powerful strategy, optimised flows, and high-converting campaigns, we helped this nutritious food brand unlock email as a reliable revenue stream. The impact has been transformational—proving that the right email marketing system can drive serious growth, engagement, and repeat business.