Luxury Pet Products Brand
SERVICES PROVIDED:
Email Automations, Email Campaigns, Retention Strategy
This pet product brand wanted to increase customer retention and drive more purchases through email marketing. Their setup on Privy lacked strong customer journeys, automation, and effective sign-up forms. Campaigns brought in limited revenue, and customer engagement was minimal. They reached out to us for a complete strategic overhaul and help with transitioning to Klaviyo.
339%
Growth In Revenue
100%
Increase In Email Subscribers
£7,675
Revenue Generated
In 90 Days
"We didn’t realize how much opportunity we were missing until we made the switch to Klaviyo with Letterbox Media. Our flows, designs, and list growth have completely transformed!"
-Mark, Founder
Challenges
Prior to working with us, the brand’s email program lacked structure and performance. Automations were poorly implemented, signup forms were inactive for months, and campaigns didn’t convert. Using Privy limited their ability to segment, personalize, and engage customers properly. Post-purchase communication was nearly nonexistent, causing them to miss out on valuable repeat sales opportunities.
Audit and Issues Found
- Inactive or missing sign-up forms
- No upsell or post-purchase journeys
- Poor campaign conversions and designs that did not present the brand as a leader in luxury pet products
- Limited 2-step automations like Welcome Email and Cart Email
- Limited customer engagement and weak list growth
The Solution
Klaviyo Migration & Strategic Overhaul
We migrated the client from Privy to Klaviyo, unlocking better segmentation, analytics, and flow functionality.
High-Converting Sign-Up Forms
We created optimized sign-up forms with a strong incentive, now consistently converting at around 6%. This alone brought in 1000+ new subscribers in just 3 months!
Automated Flows & Upsell Strategy
We introduced strategic post-purchase flows and upsell logic that targeted buyers based on product types and recommended relevant items—encouraging repeat purchases and increasing retention.
On-Brand Email Design
We revamped their email design to match the brand’s tone and personality, improving readability, engagement, and conversion.
Integrated Product Reviews
We set up Klaviyo Reviews and linked them to emails—displaying dynamic, relevant reviews to help build trust and drive additional conversions.
Results:
The impact of these efforts was immediate and measurable.
Key Highlights
+339% Increase in Email Revenue
From Jan–Mar 2025, the brand earned £1,748. After our work (Apr–Jun 2025), that rose to £7,675.86—an increase of over 339% in just 3 months.
84% of 2024 Revenue in 3 Months
In 2024 (May–Dec), they earned £9,060. Our efforts matched 84% of that in just one quarter.
+1019 Subscribers from Sign Up Forms
Their old forms weren’t collecting any leads. With our high-performing forms (6% submit rate), they now have 1019+ new leads nurtured through optimised flows.
Conclusion:
In just 3 months, we helped this pet brand move from a flat, underperforming email setup to a fully optimized Klaviyo system—growing their list, tripling their revenue, and implementing automations that drive ongoing results. With proper strategy, design, and tech integration, they now have an email marketing engine that performs.