Personalisation is one of the most effective ways to boost engagement in email marketing campaigns. Adding a recipient’s first name to your emails can help create a stronger connection, making your subscribers feel valued. Klaviyo makes it easy to add personalised tags, like the first name, to your emails, ensuring your messages feel personal and targeted.
In this guide, we’ll show you how to add the first name tag in Klaviyo, optimising your emails for maximum impact. If you're looking to enhance your email marketing efforts with Klaviyo, this feature is essential to increase open rates and engagement.
Why Personalise Emails?
Adding a first name tag in your email campaigns brings several benefits:
Increased open rates: Personalised subject lines are more likely to capture attention.
Higher engagement: People respond better to emails that seem personally tailored.
Stronger customer relationships: Personalisation shows that you care about your subscribers, which can build brand loyalty.
Setting Up First Name Tag in Klaviyo
Step 1: Collecting First Name Data
Before you can use the first name tag, you must collect the recipient’s first name in your signup forms or imports.
Signup forms: Ensure your signup forms include a field for first names.
Importing contacts: When importing contacts via CSV, make sure the file contains a column for first names.
If you don’t have the first name for every subscriber, Klaviyo lets you create fallback text, which we’ll cover in Step 3.
Step 2: Adding the First Name Tag in Email Content
Once you’ve collected the first names, here’s how to add the tag:
Open Klaviyo and create a new campaign or edit an existing email.
In the email editor, click on the section where you want to add personalisation.
Insert the tag for the first name by typing the following:
{{ first_name|default:"" }}This will automatically pull the recipient’s first name if available.
Step 3: Creating a Fallback for Missing First Names
In cases where a subscriber hasn’t provided their first name, you can set up fallback text to avoid awkward gaps. Klaviyo allows you to add default values, like “Hi there” or any generic term.
To create a fallback:
{{ first_name|default:"there" }}This code will use "there" as the fallback when a first name isn’t available. So, your email would read “Hi there” instead of “Hi” with a blank space.
Step 4: Using First Name in Subject Lines
To add a first name tag to the subject line, follow these steps:
Open the campaign creation page and click on the subject line field.
Type the tag exactly as follows:
Hey {{ first_name|default:"there" }}, check out our latest offers!This will personalise the subject line, making it more eye-catching and relevant to each recipient.
Step 5: Preview and Test Your Email
Always preview your email to ensure the personalisation works properly:
Click on Preview in Klaviyo’s email editor.
Use a test email or select specific profiles from your list to ensure the first name tag displays correctly.
Also, use Klaviyo's Send Test Email feature to test the personalised content before sending it to your entire list.
Best Practices for Using First Name Tags in Klaviyo
Don’t overdo it: While adding a first name in the subject line or greeting can be effective, using it excessively within the email can feel forced and diminish the impact.
Ensure data accuracy: Make sure that the first names you collect are correctly entered. Incorrect personalisation (e.g., wrong or misspelt names) can damage credibility.
Use fallback tags: Always set a fallback to avoid blank spaces if the first name is missing.
Other Personalisation Tags in Klaviyo
Beyond the first name, Klaviyo allows for other types of personalisation. You can include dynamic content based on:
Location: Using tags for city or region.
Purchase history: Recommending products based on previous orders.
Custom properties: Including personalised content based on unique subscriber data.
Adding a first name tag in Klaviyo is a simple yet powerful way to personalise your email marketing campaigns. By addressing your subscribers directly, you enhance the customer experience, foster stronger relationships, and boost your email open and click rates.
Make sure to use the fallback feature to cover instances where subscriber data is incomplete, and always preview your emails before sending.
Looking to elevate your email marketing strategy with advanced personalisation? Book a free consultation with us today and learn how we can help you maximise engagement and conversion rates with our tailored email marketing services!
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