Let’s face it, after the whirlwind of the holiday season, things slow down. Customers are busy recovering from spending sprees, leaving their carts (and inboxes) untouched. But this isn’t the time to sit back. It’s the time to act.
Q1 offers a golden opportunity to reconnect with dormant customers, reignite their interest, and drive repeat sales. And we’re here to help you make it happen.
Forget overcomplicated strategies, this is your cheat sheet to re-engagement success with simple, effective email and SMS tactics.

1. Segmenting Dormant Customers for Maximum Impact
Not every dormant customer is the same. Treating them as one big group won’t get you far. Instead, divide and conquer by creating smaller, targeted segments:
The Occasional Shopper: These customers make infrequent purchases but are still valuable when nudged with the right offer.
Loyalists Who Drifted: Previously active customers who suddenly went quiet. What changed? Use personalisation to win them back.
Seasonal Buyers: Customers who only shop during holidays—convince them to stay year-round.
📌 Pro Tip: Use customer data from the past year—purchase frequency, average order value, or even how often they open emails—to fine-tune your segments.
2. Creative Ways to Re-Engage with Email and SMS
a. The "We Miss You" Campaign
A simple, heartfelt email or SMS can go a long way:
Subject line: “It’s been a while, [First Name]!”
Message: Offer them an exclusive discount or remind them of what they loved about your brand.
💡 Example: “Your favourite [Product] misses you too! Come back and enjoy 20% off your next order.”
b. Gamified Campaigns
Turn engagement into an experience.
Create spin-the-wheel discounts for email subscribers.
Send SMS messages with a link to an interactive quiz or survey that rewards them with a coupon at the end.
c. Bring Back Loyalty Perks
If you have a loyalty programme, remind customers of their points or perks.
Email Subject: “Your 200 points are waiting, [First Name]!”
SMS Idea: “Hey [Name], did you know your next purchase could be free? Check your points here!”
3. Timing is Everything
Spammy emails or SMS messages are a surefire way to push customers further away.
Here’s how to get it right:
Start Early: Launch your re-engagement campaigns in January while holiday memories are fresh.
Space It Out: Don’t bombard them! A 7-day gap between messages gives them breathing room.
Experiment: A/B test your send times to see what resonates.
4. Real-Life Examples That Deliver Results
A Fashion Brand’s "Back in Stock" Email
They segmented customers who had browsed but not purchased a certain item. Sending an email like:“[Product] is back—and just for you, here’s 15% off to make it yours!” resulted in a 25% increase in conversions.
A Coffee Subscription’s SMS Push
Using SMS automation, they sent reminders like:“[First Name], don’t forget to claim your free sample pack! Tap here: [Link].”This generated a 40% engagement rate within hours.
5. Keep It Trustworthy and Transparent
Personalisation is powerful—but only when customers feel their data is handled responsibly.
Be Honest: Let customers know how their data is being used.
Opt-In Only: Ensure they’ve opted into SMS messages to avoid spam complaints.
Re-engaging dormant customers isn’t rocket science, but it does take intention, strategy, and a dash of creativity. Whether it’s a heartfelt “We miss you” message or a clever SMS campaign, Q1 can be your brand’s chance to shine—and reconnect.
How Letterbox Media Can Help You Reignite Customer Connections
At Letterbox Media, we know how to craft re-engagement campaigns that don’t just work but wow. From segmentation to automation and copy that clicks, we’ll help you turn dormant customers into lifelong fans. Ready to get started? Let’s make Q1 your best quarter yet! We're offering a Q1 Strategy Session + Customised Roadmap for free! Book your spot now to start your 2025 with a solid strategy.
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